PURE
®
ENTERTAINMENT
(17)
PURE Entertainment creates immersive connections between audiences, artists, IP, and live events across the APAC region—transforming single moments into seamless, multi-touchpoint journeys.
Backed by Chow Tai Fook Group and founded by industry veterans, we integrate content, venues, retail, and media across the Group's diverse assets to deliver experiences that move with the consumer.
Retail
Creating merchandise and end-to-end sales distribution through Chow Tai Fook Jewellery, the world's leading jewelry retailer with over 7,000 stores, and Giordano, a global affordable casual apparel brand with more than 1,500 stores.
Lifestyle and property
Delivering world-class hospitality and experiential destinations through New World Development, including Rosewood Hotels & Resorts, K11 malls, and the Victoria Dockside cultural district—redefining urban living with cultural retail and ultra-luxury hospitality.
Infrastructure & Services
Accessing landmark venues such as Kai Tak Sports Park and tapping into CTF Services' resilient infrastructure, including insurance, logistics, construction, and facilities management.
Backed by Chow Tai Fook Group and founded by industry veterans, we integrate content, venues, retail, and media across the Group's diverse assets to deliver experiences that move with the consumer.
Retail
Creating merchandise and end-to-end sales distribution through Chow Tai Fook Jewellery, the world's leading jewelry retailer with over 7,000 stores, and Giordano, a global affordable casual apparel brand with more than 1,500 stores.
Lifestyle and property
Delivering world-class hospitality and experiential destinations through New World Development, including Rosewood Hotels & Resorts, K11 malls, and the Victoria Dockside cultural district—redefining urban living with cultural retail and ultra-luxury hospitality.
Infrastructure & Services
Accessing landmark venues such as Kai Tak Sports Park and tapping into CTF Services' resilient infrastructure, including insurance, logistics, construction, and facilities management.
Our Ecosystem
Our Ecosystem
Our Business Model
Our Business Model
PURE Events
PURE Events
Live Experience & Media Hub
Live Experience & Media Hub
PURE Events
Live Experience & Media Hub
01
Event Investment & Organization
Concerts, festivals, sports tournaments, and large-scale cultural showcases.
01
Event Investment & Organization
Concerts, festivals, sports tournaments, and large-scale cultural showcases.
02
Media Rights Monetization
Maximizing revenue through broadcast licensing, streaming partnerships, sponsorship sales, and venue activation rights.
02
Media Rights Monetization
Maximizing revenue through broadcast licensing, streaming partnerships, sponsorship sales, and venue activation rights.
03
Integrated Experience
Seamlessly incorporating event-driven merchandising and VIP hospitality packages within Group properties.
03
Integrated Experience
Seamlessly incorporating event-driven merchandising and VIP hospitality packages within Group properties.
01
Direct IP Licensing
Securing rights from global IP owners and celebrities to create exclusive jewellery collections, apparel, and lifestyle merchandise.
01
Direct IP Licensing
Securing rights from global IP owners and celebrities to create exclusive jewellery collections, apparel, and lifestyle merchandise.
02
Strategic Ventures
Developing joint ventures and long-term partnerships with international agents, studios, and top-tier talents.
02
Strategic Ventures
Developing joint ventures and long-term partnerships with international agents, studios, and top-tier talents.
03
Retail Activation
Deploying in-store brand experiences, pop-up stores, and satellite fan events across the CTF retail network.
03
Retail Activation
Deploying in-store brand experiences, pop-up stores, and satellite fan events across the CTF retail network.
